Instagram shoutouts are posts by other influencers on your behalf. Influencers who like your product can post an image, video or GIF to their feed and help promote your product. If your product appeals to the influencers audience, the shoutout can result in a lot of great exposure. An Instagram Shoutout about your product has the added benefit that the shoutout is coming from someone who is an influencer in your niche. Their recommendation holds a lot of weight with their audience.
Growing product awareness using Instagram Shoutouts is the perfect way to reach your target audience and convert views into product sales. If the influencers audience is in your exact niche, you can expect the exposure from your Instagram Shoutouts to increase sales, social sharing and long term brand awareness.
HOW TO GET SHOUTOUTS ON INSTAGRAM
Now that you want Influencers to give you a Shoutout, it’s time to learn how to get shoutouts on Instagram. This can be a time consuming task if you do it the hard way. A lot of marketers will search Instagram for influencers in their niche, copy their email address and then email them out of the blue. The response rate is very low when taking this approach and most Influencers will request a substantial amount of money if they have a lot of followers. There is a much better way.
Buy Instagram Shoutouts
Buying Instagram shoutouts doesn’t have to be expensive. Using a service like InstaTout is the cheapest way to engage large groups of influencers in your niche to create content and then share it on their feeds. In most cases, companies choose to run contests which engage a large number of influencers while keeping the cost per shoutout low. Buying Instagram shoutouts on a per influencer base will result in massive cost increases and reduced reach.
INSTAGRAM SHOUTOUT PRICES
Instagram shoutout prices are based on a few factors. First, the number of followers the Influencer has on Instagram. Second, the number of followers connected to their Instagram account on Facebook and Twitter. Third, the niche their audience and content falls in and Fourth, the duration of the shoutout. Most Influencers who sell shoutouts typically only post shoutouts for a short period of time. This limits the amount of exposure you recieve and doesn’t provide any long term value in terms of links and residual traffic.
Buying Instagram Shoutouts from Influencers can cost as little as a few dollars to tens of thousands of dollars. When using InstaTout however, you can receive over 200 Shoutouts for as little as $5,000. InstaTout is the only Instagram marketing platform that uses Gamification to engage influencers to promote a client’s brands. This gives you more exposure at less cost and maximum value. Our influencers also don’t remove their shoutouts, ever!
FIND INSTAGRAM INFLUENCERS
The quickest way to find Instagram influencers is to run a campaign on InstaTout. You can see all the Influencers in your niche, the number of followers they have and the expected results your campaign will achieve if you allow them to participate in your campaign. This puts all the influencers in front of your face as quickly as possible.
InstaTout already has relationships with all the major influencers in your niche. All you need to do is create the content to be shared (Or allow the influencer to create the content for you), select the niche you want to reach, set a budget and campaign duration and let us do the rest for you. It’s really that simple.
InstaTout has over 200K active influencers in over 40 specific niches which covers a wide range of industries. Our Influencers reach over 1 Billion consumers all over the world.
Instagram Influencers trust InstaTout to bring them top sponsorship opportunities from brands like yours. We require Influencers to pass background checks and adhere to a strict “Brand Safe” promise of not posting obscene, offensive, racist or sexually explicit content to their accounts.
Once you set your campaign parameters, we will hire influencers in your niche to create shoutouts and post them to their Instagram accounts. Hiring Influencers at scale would take a long time and lots of hair being pulled out from the frustration of working with so many personalities. Negotiating the terms of the shoutout promotion is a breeze using our proprietary platform which ensures you only pay for engagement that converts.
Most Influencers inflate the cost of their shoutouts with perceived value that isn’t quantified by the results you can expect to receive. Negotiating with individual influencers would result in costs 200% higher than can be expected using InstaTout. That is the power of our platform when it’s time to Hire Influencers.
InstaTout runs gamified campaigns. That means we turn the actual influencer campaign into a game or contest that gets influencers more engaged in the act of creating and sharing content on your behalf. Your influencer campaign will start with an objective, such as getting the most “Likes”, “Shares” or “Comments” to the shoutout they created for you. This means that the Influencer is actively sharing the shoutout on Facebook, Twitter and even texting friends and followers to engage with your shoutout.
Your Influencer campaign will typically last 1-3 months depending on the objectives of your campaign and your budget. The longer the campaign, the more engagement you will receive. Influencers who attract the most engagement will earn money for their promotional efforts.
At the end of your campaign, one Influencer will earn a big reward for their efforts. You can choose to split up your reward money by multiple influencers or even pay each influencer for participating. There are a lot of options when it comes time to rewarding influencers for their work.